VaynerMedia

Content Creator Resident

Learning the strategy behind great content.

During my residency at VaynerMedia, an advertising agency, I worked alongside project managers, strategists, creatives, and the Scott team to create content for TikTok, Instagram Reels, and Facebook. It gave me a behind-the-scenes look at how real campaigns come together, from strategy and audience insights to content creation.

For our final project, my team created a brand called Not Nuts, where we built the brand from the ground up, created content, tracked its growth, and presented our results at the end of the residency.